Leadership Team


Brent Collins - Co-Founder

Brent’s career has been focused on the adoption of new technologies and science by mainstream markets. He started and spun off several companies as well as led global marketing teams for HP. Brent has also started or directed several non-profits, including an advanced physics research group and educational academy, a local support network for local organic food, and ai4biz, an education and networking resource for business professionals in S. California. Brent lectures at universities and conferences on AI and urban systems. He is the managing partner at Avenir Consulting Group.

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Jerry Hartanto - Co-Founder

Jerry's passion is driving business outcomes through technology. He focuses on advanced analytics (AI/ML/DL in particular) because these enable better, faster decisioning making, which is at the heart of all business challenges.  Currently he is part of DataRobot's AI Success team, where he collaborates with business SMEs, data scientists, and engineers to drive AI use case roadmaps, prioritization, and operationalization for tangible business benefits.

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Alexandra Morozova - Membership Director 

Alexandra Morozova is an experienced Human Resources Professional holding SHRM-CP certification from the Society of Human Resources Management (SHRM). Alexandra has extensive experience in education and professional services/transportation industries with the oversight of human capital, business development, and strategic planning. Alexandra's passion is enabling companies to re-think their human resources (HR) processes through system utilization, Intelligent Automation (IA), Artificial Intelligence (AI), and helping leaders focus on elevating their most important asset in the organization - its people.

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Barbara Forth - Sponsorship Director 

Barbara Forth is the founder of B4th Consulting and has 30 years + of data management experience in the Financial Services industry. She is an accomplished Information Management leader who has overseen all aspects of how complex data is gathered, managed, protected, and monetized.B4th Consulting specializes in Data Strategy, Management and Delivery consulting for highly regulated industries of Banking, Finance, Healthcare and Data companies. Barbara is a recognized speaker on emerging data management trends, technology, innovation, and tool adoption. 


Eden Tsai - Marketing Director 

Eden is a marketing executive who has worked for global FORTUNE 500 publicly-traded companies as well as private firms, in commercial real estate, investment securities, and financial services. She recently completed Northwestern Kellogg’s Artificial Intelligence: Strategies for Leading Business Transformation. Eden previously led USC Marshall Alumni Association (over 90,000 alumni).